Defy Appliances (Pty) Ltd is Southern Africa's largest
manufacturer and distributor of major domestic appliances. The company
markets its products under the Defy and Ocean brand names.
Defy's history can be traced back for almost 100 years. The name Defy
came into being during the 1920's, and in 1932 the company manufactured
the first electric stoves in South Africa.
During the past 80 years Defy has taken a leading role in appliance
manufacturing, pioneering amongst others the manufacturing of gas
stoves, washing machines, tumble dryers, continuous clean ovens and
convection ovens in South Africa.
Defy offers the consumer a full range of kitchen and laundry
appliances, and also participates in the room air conditioner market.
The company's head office is in Jacobs, Durban. It operates three
factories at the following locations:
- Jacobs - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers and console air conditioners.
- Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
- East London - manufactures electric refrigerators.
Defy also markets cookerhoods, dishwashers, washing machines, microwave ovens and gas stoves.
Defy has the strongest appliance brand positioning in Southern Africa, with the slogan 'You can rely on Defy' associated very strongly with consistent product quality and meaningful product innovation.
The company supports its brand position further through its own sales, warehousing, distribution and after sales service functions.
Defy has an annual turnover (2010) in excess of R2,5 billion, and holds the leading position in the South African Major Appliance market. The company also exports to a variety of markets, including Africa and the Indian Ocean Islands.
Defy currently employs more than 2600 people.
DEFY OWNERS OUTSIDE SOUTH AFRICA
It may be possible that the freight and import taxes far exceed the economic viability of importing parts. Therefore we suggest that you contact your local repair and spare specialist and try to obtain compatible parts, e.g., where this may be possible:
- Compressors and thermostats for refrigerators.
- Spiral and solid plates, switches for these plates.
- Thermostats, elements for stoves, ovens and hobs.
In case of front load autowashers, the original design
was a European origin and items such as motors, fan belts, thermostats
and timers may have compatibility with other products in your country.
The following information is required:
- Model number
- Serial number
- Description of item
- Function of item
Everyone
knows the name Defy.
It is a name that has come to mean quality, reliability
and above all, superb value-for-money in kitchen and laundry appliances
in South Africa.
Defy is the leading brand in the Southern African household appliances
market. The brand has been in existence since 1932.
All Defy products comply with the international IEC335 safety
specification. In addition to this all three Defy factories have ISO
9001-2000 accreditation.
Our products have a reputation for being innovative with modern designs
that are abreast with trends around the world, yet they remain
extremely user-friendly.
We invite you to view our product range online by selecting from any of
the categories on the left of your screen. The site provide a range of
information on each product to assist you with your choice.
Defy Appliances (Pty) Ltd is Southern Africa's largest
manufacturer and distributor of major domestic appliances. The company
markets its products under the Defy and Ocean brand names.
Defy's history can be traced back for almost 100 years. The name Defy
came into being during the 1920's, and in 1932 the company manufactured
the first electric stoves in South Africa.
During the past 80 years Defy has taken a leading role in appliance
manufacturing, pioneering amongst others the manufacturing of gas
stoves, washing machines, tumble dryers, continuous clean ovens and
convection ovens in South Africa.
Defy offers the consumer a full range of kitchen and laundry
appliances, and also participates in the room air conditioner market.
The company's head office is in Jacobs, Durban. It operates three
factories at the following locations:
- Jacobs - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers and console air conditioners.
- Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
- East London - manufactures electric refrigerators.
Defy also markets cookerhoods, dishwashers, washing machines, microwave ovens and gas stoves.
Defy has the strongest appliance brand positioning in Southern Africa, with the slogan 'You can rely on Defy' associated very strongly with consistent product quality and meaningful product innovation.
The company supports its brand position further through its own sales, warehousing, distribution and after sales service functions.
Defy has an annual turnover (2010) in excess of R2,5 billion, and holds the leading position in the South African Major Appliance market. The company also exports to a variety of markets, including Africa and the Indian Ocean Islands.
Defy currently employs more than 2600 people.
DEFY OWNERS OUTSIDE SOUTH AFRICA
It may be possible that the freight and import taxes far exceed the economic viability of importing parts. Therefore we suggest that you contact your local repair and spare specialist and try to obtain compatible parts, e.g., where this may be possible:
- Compressors and thermostats for refrigerators.
- Spiral and solid plates, switches for these plates.
- Thermostats, elements for stoves, ovens and hobs.
In case of front load autowashers, the original design
was a European origin and items such as motors, fan belts, thermostats
and timers may have compatibility with other products in your country.
The following information is required:
- Model number
- Serial number
- Description of item
- Function of item
Everyone
knows the name Defy.
It is a name that has come to mean quality, reliability
and above all, superb value-for-money in kitchen and laundry appliances
in South Africa.
Defy is the leading brand in the Southern African household appliances
market. The brand has been in existence since 1932.
All Defy products comply with the international IEC335 safety
specification. In addition to this all three Defy factories have ISO
9001-2000 accreditation.
Our products have a reputation for being innovative with modern designs
that are abreast with trends around the world, yet they remain
extremely user-friendly.
We invite you to view our product range online by selecting from any of
the categories on the left of your screen. The site provide a range of
information on each product to assist you with your choice.
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